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The Press Enterprise

West End of Bloomsburg, PA
Originally uploaded by colecamp

I have long had the vague idea that newspapers need to recognize that the core of their business is the business of their communities.

Sometimes the experiences of your friends have a way of making vague ideas poignant and concrete.

Such is the case for me with my friend, Cole Camplese, and his experience with the Press Enterprise of Bloomsburg, PA.

The Press Enterprise is the local paper in Bloomsburg, a town that was hit last week with a devastating flood.

Have you read much about it? No? Well, I would point you to the paper so you could learn more about the lives of those impacted by the flood, but if I did that, you would quickly come face to face with this:

Press Enterprise.jpg
No, to learn about the flood from this paper allegedly dedicated to “Serving Bloomsburg,” you would need either to subscribe or visit their Facebook Page, where you would find comments from Facebook users and the occasional link to the Press Enterprise itself; and if you would like to read the articles to which these links point …  well, then you would need to subscribe.

Of course, you could also look at the images and stories gathered by individuals like Cole.

These images and stories articulate well the business of Bloomsburg at the moment. And it seems to me that the business of a newspaper designed to serve this community should really revolve around the business of the community itself. While the newspaper did unlock its content during the flood and in its immediate aftermath; it has now closed itself off again from the wider community of communication that is the internet.

Cole has written an eloquent post about this on his blog, a post that should move the Press Enterprise to reconsider its business strategy

But it is the strange tension in the name of the paper that I find rich with ambiguous meaning. At a time when the culture of printing is giving way to a new, more dynamic digital culture the very enterprise of the press has been called into question.

When we speak of the “enterprise” in business terms, we understand, as says, “a company organized for commercial purposes.”  But the most common meaning of the term is “a project undertaken or to be undertaken, especially one that is important or difficult or that requires boldness or energy.” I like that one. But it does not seem to be the meaning at play in the Press Enterprise.

Of course, we have been living since the invention of the printing press around 1440 in a print culture that has long been characterized by what might be called a logic of compression, impression and even repression. The printing press itself is an impressive machine designed to press information upon us, imprinting mass culture with the ideas, thoughts and values that have the imprimatur of the those with authority.

The enterprise of pressing has been lucrative indeed.

But what might the press enterprise look like if we took seriously the common meaning of ‘enterprise’ as an important, difficult and bold endeavor?

It would need to become something less depressing than the business of printing. It would need to be more attuned to the business of the community as the community engages in activities that make lives meaningful. It would need to become a curator, a collector, an open space of gathering, sharing, re-mixing and responding.

It would need to relinquish its tendencies to impress, compress and contain. In short, the Press Enterprise needs to become a shared, community enterprise.

And if the newspaper business truly becomes the business of communities, I am confident it will continue to be lucrative as well; for people will come not to be told or imprinted upon, but because they find a place in which they can engage in a common enterprise about the business of their community.


  • Cole says:

    An amazing post, Chris. As always you are able to strike a chord like no other. Thank you for being a part of this conversation. The Press Enterprise replied to me reminding me all I had to do was pay $2.50 a week for a subscription. I wish they understood it isn't about me reading the paper, it is about the impact openness would afford. Thank you again!

  • dirkusa says:

    it would be lovely to have such vital public spaces/interests and certainly worth experimenting with, but not sure about the continuing to be lucrative part, are papers lucrative these days, how about blogs?

  • Dirk: I think papers in peer reviewed journals and books continue to be very lucrative for faculty who receive tenure for them. I myself did not make much money directly from the sales of my books, and nothing ever from my papers, but every month I receive a paycheck from the Pennsylvania State University and I have an agreement with them that they can't fire me if I continue to meet my teaching, administrative and research responsibilities. I'd say that is pretty lucrative.
    As for blogs, that is a different story. It seems that blogs can be made lucrative if eyeballs show up, and a little clicking happens on Google Ads, for example. Blogs and online artifacts are not yet part of most tenure portfolios, but that may be changing.
    As for the Press, perhaps we need to set up institutions like universities or NPR to ensure that good journalism continues to receive the support it deserves and newspapers can become open sites of community gathering.

  • Scott McDonald says:

    Really like you thinking and investigation of the etymology of the Press Enterprise. Hard to be smart and clever both in one post.
    I think what you say about getting a paycheck from PSU for "producing content" both locally (teaching) and nationally/internationally (reserach) is just a nail on the head. I think it reflect a reframing of the problem of getting paid in a wonderful way. You think there is a media outlet that would be interested in hiring Cole as their newest cub reporter? Absolutely. These days you generate value in some way and this leads to monetary rewards. The Press Enterprise seems to be trying (like so many others) to be running the model backwards. Going backward tends to leave one behind.

  • I love this understatement: "Going backward tends to leave one behind."

  • Cole says:

    Really, someone would hire me? I'm in!

  • James Dugan says:

    This is a well written and poignant piece. I am torn since I want to restore the value of good writing and yet I also understand the importance of the a local newspaper in bringing a community together.
    I am going to side on the idea that a literate and engaged public needs to support their press as well as their art, music, and cultural places. This includes not having a newspaper rely 100% on advertisers because of the danger of becoming mouth pieces for corporations.
    I find your website entertaining and insightful. I hope you will consider joining us with a post or a re-post for lunch at You could bring your message to a whole new audience and add to our conversation.
    Thanks again and I will check back often.

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